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CVNE advertisements from the 1920s

October 12, 2017 Leave a comment

CVNE advertisement from La Semena Grafica from 1923. Biblioteca Nacional de Espana.

This weekend I will be hosting a tasting of wines from the historic CVNE estate in Rioja.  We will visit paired flights of Imperial Gran Reserva and Viña Real Reserva Especial/Gran Reserva from the 1976, 1973, 1970, 1966, and 1964 vintages.  Both the Imperial and Viña Real brands originated in the early 1920s.  During the fall of 1921 the publication El Progreso Agricula y Pecuario visited the “old and well-established” winery.[1]  They found that the new, modern elements of the winery, unseen to many before, were “successfully” applied to “elaborate” the wines.  I have included two advertisements that ran quite frequently.  As you can see they are very modest.

CVNE advertisement from La Nacion, June 10, 1926. Biblioteca Nacional de Espana.


[1] El Progreso Agricula y Pecuario. No 1219. October 22, 1921. Biblioteca Nacional de Espana.