Home > History of Wine, Image > “[A] choice parcell of Madeira Wines…&…the best Gundpower”: A Madeira advertisement from Charleston in 1735

“[A] choice parcell of Madeira Wines…&…the best Gundpower”: A Madeira advertisement from Charleston in 1735


South-Carolina Gazette Tuesday, Jun 07, 1735. [1]

In early 18th century America, merchants typically sold a variety of goods rather than specializing in one.  It is common to see their advertisements list Madeira alongside such items as beer, nails, fabrics, and paper.  My attention was caught then by a unique offering of “a choice parcell of Madeira wines & likewise a quantity of the best Gunpowder” which ran during the summer of 1735 in the South Carolina Gazette.[1]  This was just three years after the Gazette became the first newspaper to publish south of Virginia in 1732 and just five years before the fire of 1740 burned half of the city.  Madeira and gunpowder might seem an odd combination but it must be remembered that Charles Town was a walled city designed to defend against attacks from the Spanish, French, and pirates.  Development did begin to expand rapidly beyond the town walls when this advertisement ran during the 1730s.  It appears, though, that there was still a need for gunpowder.

The ichnography of Charles-Town at high water. 1739. [3]

Cleland & Wallace sold this Madeira out of their store at the Widow King’s house on Broad Street.  Broad Street originated at the half-moon battery then ran west.  Today, the foundation of the battery lies under the Old Exchange at Broad Street and East Bay Street.  The house is described as “opposite to the Market in Broad-street”[3]  The market was located at the north-east corner of Broad Street and Meeting Street since the 17th century.  It has since been replaced by Charleston City Hall. There are several possible locations for Widow King’s house located on each corner of the intersection. If the Widow King’s house was located in these areas, it would have survived the 1740 fire.  This fire destroyed homes and buildings from East Bay to the north-west corner of Broad Street and Church Street.  In other words, the Widow King’s house was one block away from the destruction.  In the wake of the fire, the city saw significant fire-proof rebuilding.  I do not know if this is when the house was rebuilt but it is no longer standing for a picture.


[1] South-Carolina Gazette Tuesday, Jun 07, 1735 Charleston, SC Page: 3
[2] The ichnography of Charles-Town at high water. B. Roberts and W. H. Toms. 1739. File Name: 29852-000. Image Collections, The John Carter Brown Library. URL: https://jcb.lunaimaging.com/luna/servlet/detail/JCBMAPS~1~1~2833~101286:The-ichnography-of-Charles-Town-at-
[3] South-Carolina Gazette Tuesday, May 03, 1735 Charleston, SC Page: 3

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