Home > History of Wine > “At No 120, Tradd Street”: An historic Madeira advertisement in Charleston

“At No 120, Tradd Street”: An historic Madeira advertisement in Charleston


Advertisement for London Particular Madeira wine by Hunter & Ross. Saturday, February 6, 1808. [1]

On January 20, 1808, James Hunter and John Ross advertised London Particular Madeira and Old Madeira for sale at their newly incorporated firm Hunter & Ross at 120 Tradd Street, Charleston, South Carolina.  Formed that same year, Hunter & Ross appears to have operated for three years until 1811.  Their initial advertisements included Madeira wine whereas later ones offered corn and black eyed peas.[2]

Hunter & Ross listed their business at 120 Tradd Street, a location where a house was first built in 1770 as a wood house on a brick basement.  At the time, 120 Tradd Street was located at the western end of developed Charleston.  The house burnt down during the Great Fire of Charleston in 1861 so the building which exists today is not the same structure as when one could purchase pipes, quarter-casks, and bottles of Madeira.

120 Tradd Street, Charleston, SC. Present Day.

[1] Advertisement. Date: Saturday, February 6, 1808 Paper: Charleston Courier (Charleston, South Carolina) Page: 1

[2] Advertisement. Date: Saturday, January 5, 1811 Paper: Charleston Courier (Charleston, South Carolina) Volume: IX Issue: 2471 Page: 2

[3] The great fire in Charleston additional particulars. The Daily Dispatch: December 18, 1861. Perseus Digital Library. Tufts University. URL: http://www.perseus.tufts.edu/hopper/text?doc=Perseus%3Atext%3A2006.05.0351%3Aarticle%3D7

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